Personal information we collect When you visit the website, we automatically collect certain information about your device, including information about your browser, IP address, time zone and some of the cookies installed on your device. When you browse the website, we also collect information about the individual websites or products that you display, which websites or search terms referred you to the website and information about how you interact with the website. We refer to this automatically collected information as "Device Information". We collect device information using the following techniques:
- "Cookies" are data files that are placed on your device or computer and often contain an anonymous unique identifier. For more information about cookies and how to disable cookies, visit http://www.allaboutcookies.org.
- "Log files" track actions that take place on the website and collect data including your IP address, browser type, ISP, referral / exit pages and date / time stamps.
- "Web beacons", "tags" and "pixels" are electronic files used to record information about how you browse the website.
In addition, when you make a purchase or attempt to make a purchase through the Website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card number), email address and telephone number. We refer to this information as "Order Information".
How do we use your personal information? We use the order information that we generally collect to complete all orders placed through the website (including processing of your payment information, order for shipping and providing you with invoices and / or order confirmations). In addition, we use this order information to:
- Communicate with you;
- Check our orders for potential risk or fraud; and
- When you are in line with the preferences you have shared with us, provide you with information or advertising related to our products or services.
We use the device information we collect to help us search for potential risk and fraud (particularly your IP address) and more generally to improve and optimize our website (for example, by generating analytics about how our customers surf and interact with the website and to assess the success of our marketing and advertising campaigns).
Share your personal information
We share your personal information with third parties to help us use your personal information, as described above. For example, we use Shopify to run our online store - you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the website - you can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a lawsuit, search warrant or other legal request for information we receive or to otherwise protect our rights.
Behavioral Advertising As described above, we use your personal information to provide you with targeted ads or marketing communications that we believe may be of interest to you. For more information on how targeted advertising works, visit the Network Advertising Initiatives ("NAI") training page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. You can opt out of targeted advertising by using the links below: - Facebook: https://www.facebook.com/settings/?tab=ads - Google: https://www.google.com/settings/ads/anonymous - Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
In addition, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.
Do not track Please note that we do not change our website collection and usage practices when we see a Track not signal from your browser. Your rights If you reside in Europe, you have the right to access personal information we hold about you and to request that your personal information be corrected, updated or deleted. If you wish to exercise this right, please contact us via the contact information below.
In addition, if you reside in Europe, we note that we process your information to fulfill agreements that we may have with you (to example if you place an order through the Website), or otherwise to pursue our legitimate business interests listed above. Also note that your information will be transmitted outside of Europe, including to Canada and the United States.